About Us

Seafolly is an Australian swimwear and beachwear brand born on the beaches of Sydney in 1975. The brand draws heavily on Australia’s coastal lifestyle, creating collections designed around summer, travel, beach days and relaxed resort dressing. Seafolly’s philosophy places strong emphasis on fit, with swimwear designed in a variety of silhouettes and support options for different body types and activities.

The collection includes a wide selection of women’s bikinis, bikini tops and bottoms, one-piece swimsuits and statement swim styles. Current one-piece designs range from underwire and one-shoulder silhouettes to bandeau styles and contemporary cut-out shapes.

Seafolly also extends beyond swimwear with a complete range of beach-ready clothing. Lightweight beach dresses, kaftans, sarongs, cover-up shirts and resort pieces can be layered over swimwear for an effortless transition from the beach to lunch, poolside settings or a casual seaside bar. The current beachwear assortment includes cotton, linen and silk styles in mini, midi and maxi lengths.

From classic bikinis and timeless one-pieces to relaxed cover-ups and beach accessories, Seafolly brings together the key pieces for a versatile summer wardrobe. Its Australian beach heritage gives the collection a naturally relaxed character while modern silhouettes and seasonal prints keep the assortment contemporary.